The Secret Strategy For
Leveraging Your Existing Content...
Hi again and welcome to this lesson.
How are you going with your new SBI
website? Did you have a chance to complete the steps I outlined in the last
message? If you did, great work.
If you're still not there yet, that's
OK, just file the email message that brought you to this page away for future
reference and when you're ready, get it out again and follow the steps outlined
OK, let's begin.
But You've Got To
Capture Your Visitor's Details
Of course, you'll need a way of
capturing your visitor's names and email addresses when they arrive, so that's
why you need to follow the instructions outlined in the last message before you
tackle this project.
If you don't have a way of capturing
your visitor's details, you'll be wasting a lot of valuable time driving traffic
to your site and losing them again without having the opportunity of following
up and building a relationship with them over the weeks and months ahead.
So when you've set up your name capture
mechanism, you're ready for the next step.
What we are going to do is leverage
your existing content and turn it into articles which you can upload to the top
article directories for other website publishers to use on their websites.
Your articles could be picked up by
hundreds or thousands of other websites and used as content all over the web.
You could become a 'Guru' in your niche market in a very short period of time
using this strategy.
Why just use your content once when you
can spread it around and put it to use hundreds of times?
Plus you'll have an incoming link from
each article on other people's websites to yours, increasing your link
popularity and ultimately Google PageRank, both of which are very important if
you are trying to get high search engine rankings (which you want of course).
See how it all fits together?
Writing and submitting articles is one
of the highest leverage activities you will invest your time in as you build
your website. It will give you a massive edge over other sites in your niche if
you do it correctly.
So, here are the
Step 1. Take an existing article
or story you've written for your website and change it into a 'How To' type of
For example, your German shepherd dog
website's article on potty training new puppies would become 'Three Steps To
Potty Training Your New Puppy.'
You change your article for two
One, because you don't want what's
called duplicate content exactly the same as yours on thousands of other
websites. It's OK if other webmasters all take your article and have duplicate
content on their websites, you just don't want the same article on your
The other is that 'How To' articles are
the most popular with readers.
People are looking for specific steps
they can take now to get a result. Give them clear instructions that provide the
information they are looking for and they will read your articles and recommend
them to their friends as well.
Step 2. Put a 'Resource Box' at
the bottom of each article directing people to a page where you can capture
their name and email address and telling them why they should visit and
Most people get this part totally
wrong. I was doing it incorrectly myself until I discovered the error of my
Your resource box should look like this ;
Do you need help with [problem or issue covered in article]? Then grab our
free [ethical bribe to join your list] here where you'll discover [benefit 1,
benefit 2 and benefit3]. You can get your copy by visiting http://www.yourwebsitesqueezepage.com
NOTES: The first sentence should have a hyperlinked keyword to the squeeze
page. The second link should be a raw URL.
Here's an example:
Do you need help to make
money with Site Build It? Then grab our Free coaching program where you'll
learn how to choose the right niche (or repurpose your existing site), generate
more visitors, and make a lot more money from Site Build It. You can register
free at http://www.SiteBuildItMadeEasy.com
Step 3. Become a member of at
least 5 of the Article Directories below and submit your new 'How To' article to
Here's a list of
some of the top Article Directories.
At the very least, you should submit
your article to www.ezinearticles.com
Submit to all of them if you have the
time. Your effort will be repaid many times over…
- Please don't get sidetracked by offers for things such as Traffic Swarm
and all of the other hoky stuff you'll see promoted in popups on some of these
Article Directory sites. The best marketers in the business don't use this
rubbish, neither should you.
Submit your articles and get outta
Use the formula Jimmy above to
write your article and create your 'Resource Box' and include this at the end of
People will read your article and visit
your site to check it out.
Some webmasters will take your article
as content for their own websites and autoresponder messages and you should
immediately start to see some targeted visitors arriving at your new website.
Step 6. Do this with at least 5
pages of your current content if possible. If you have to, write additional
content and submit that to the Article Directories above.
Step 7. Continue writing additional
content and building pages for your website. Each time you have a page you can
modify into a 'How To' type of article, change it and submit it to at least 5
Article Directories (OK, one or two if you're really strapped for time).
I've already mentioned that this is an
extremely high leverage activity.
I heard marketing guru John Reese
talking about one lady (she was a Life Coach I think) who wrote 3 articles a
week for 12 months and submitted them to several Article Directories.
She went from near
zero website traffic and just 40 ezine subscribers to over 8000 unique visitors
a day and tens of thousands of ezine subscribers in just over a year.
Article marketing works. Get into it
early! In 12 months time, you could be the authority in your
market...a real live 'Guru'.
Your list will start to grow and your
relationship building can begin…and you're in business.
Ok, that's it for today. I'd love to
hear your feedback on how your article marketing strategy is going.