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Site Build It Mastery Lesson
35 - More Cool Things About Article Marketing
Last time mentioned writing and submitting quality, well written articles to
article directories on several occasions when I answered a question for a fellow
student, and the Action Guide also makes a good
case for this method of traffic generation.
However I thought I'd re-visit this topic this week because long them it is
one of the absolute best strategies you can use to generate free, highly
targeted website traffic.
So, what's so good about article marketing?
1) Well the big plus is that you aren't totally reliant on search engine
traffic for your livelihood - if you have 100% of your traffic from Google, you
and your family's lifestyle are at the mercy of a computer algorithm over which
you have no control.
I don't know about you, but that idea bothers me...
You need diversified streams of traffic, and having your articles posted on
hundreds or indeed thousands of websites is a good insurance policy aganist one
day waking up to a business that's died overnight.
2) You can compete in highly competitive niche markets (loans, acne,
financial services, etc) which pay a LOT of money for Adsense clicks, affiliate
programs and in some cases offline Joint Ventures (For example - you could refer
people to a local Orthodontist and receive a share of each new patient's initial
(or even ongoing) consultation fees)
Let's face it, if you wanted to earn several dollars a click from Adsense in
the mortgage loans market, it's gonna be practically impossible generating any
traffic by having search engine optimized pages on your site or by buying clicks
There's just too much competition.
However, if you do some research on loans and write and submit say 30 good
quality articles over a month, you could really see a fast surge in free visitor
traffic to your mortgage loan site.
3) With articles, you typically start to get traffic within 24 to 48 hours of
your first article being submitted because many article directories will
showcase your article when it is first submitted, giving you an instant traffic
Submitting articles allows you to start earning money from your sites
immediately, instead of waiting for free search engine traffic from your
So, now you've got your article written, what do you do with it?
First step, submit your article to Ezinearticles.com
because I've found that they tend to give the best quality visitor traffic and
the most bang for my buck.
Then, submit your article to as many different directories as possible. You
can do this manually (which can really suck after a while :-), but I use ArticleMarketer.com
to submit my articles to thousands of publishers automatically.
This saves me my most valuable resource - time - which I can spend writing
even more articles to generate a continuous stream of fresh traffic.
Then, write another article and repeat the process.
If you can find the time to write one article a day, 3 to 5 days a week, and
to submit them all to their thousands of publishers for you, at the end of one
month, you should be getting some decent traffic.
At the end of a year you could have thousands of visitors arriving at your
site (or sites) every month.
Now of course, you have to make your articles interesting, and you must make
sure you have a mechanism for capturing every visitor's name and email address
once they arrive, to get the highest return on your article writing investment.
However, done right (and consistently over time), article marketing is one of
the highest leverage activities you can undertake to build long term traffic and
profits from your websites.
So, what makes an article 'good'?
Well, if you follow Jimmy
Brown's advice, your articles will be 'useful but incomplete'
They will naturally draw people
logically from start to finish, and have them eager to click on your
resource box at the end to get more information
Your resource box link will
direct your visitor to a page where they can opt-in to receive additional
information in either a mini course or a free report in the form of a .PDF
You follow up with these visitors
by autoresponder, continue to give your subscribers great information, and
make offers related to your niche market
Write more articles on the same
topic, include your resource box pointing to the opt-in page
Rinse and repeat the process with
more and more articles each week
To learn how to use this system yourself, log
in to Jimmy's website and watch his Video Lesson #2 - you'll have everything
you need to write compelling, visitor generating articles.
And to see an article I've submitted to Ezinearticles.com, and how I use this
system myself to attract people interested in building a business around their
Follow the link in the resource box and see the landing page where I offer a
mini course which shows how anyone can turn their favorite hobby into a
You can do this too for your niche. It takes time, but it's an investment in
your future that has the potential to pay off big time well into the future.
Bottom line: If you write a lot of properly written and formatted articles
and submit them to a lot of directories, you'll make a LOT of money online.
Over time, write (or have somebody write for you) articles optimized for
every one of your website's keywords and have them point back to a page where
you catch your visitor's name and email address. You'll build a long term, sustainable business that's not totally reliant on
search engine traffic or paid ads, and you'll sleep a lot better as a result.
Use the formula for writing
successful articles that inspire readers to click through to your website
found in Jimmy
Brown's List and Traffic Video Lesson 2. Make sure you use the Resource
Box layout he shares in that lesson to generate the maximum number of
website visitors from each article.
Use a service such as Article
Marketer.com to automate the submission of your articles to free
up your valuable time for more productive activities.
Make sure when your visitors
arrive you have an opt-in form waiting for them so they have the opportunity
to subscribe to a Mini Course, a Free Report or your Newsletter database
rather than just sending them to your home page
By submitting articles to hundreds of directories and other publishers, in
addition to the visitors who will come to check you out, your site will have hundreds or
even thousands of incoming links which will
increase your link popularity (and potentially your Google PageRank) and make
certain that your site has very little chance being de-listed by Google, Yahoo
and the others.
And finally, a lot of your website's ranking in Google's index is related to
how many incoming links you have - on balance, a site with similar content that
has 100 incoming links will outrank a site that only has 50 incoming links.
The more links in the better, and articles in directories and on other
people's sites with keyword rich links in them, all pointing to your site, are a
great way to go.
Something to think about...
Until next time,
Having problems? If you'd like a hand with anything to do with
getting your Site Build It site performing at it's best, make
sure you visit my services page
to see how I can assist you in getting the
most out of SBI.
P.P.S. And if you want to
move on with the next lesson, or review any of the other lessons in this
coaching course, you can by visiting