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Plus using FBI to do what you are doing I guess you'd have to manually enter each person who contacts you through one of your various forms into an email list somehow and remember which form they came from etc. - YUK! With your newsletter everything's in one place and you have a chance to cover these things plus give other regular content which over time will help you to build a relationship with your readers. Trying to manually update who wants to hear from you and who doesn't using Form Build It - and then trying to unsubscribe them effectively once they tell you to stop - is a nightmare...best not to go there Automating as much as possible is something that's a priority so the less forms you have floating around that people can join different lists the better. Everyone gets funneled towards joining either a mini course (which then directs them towards the newsletter once they've fnished) or a dedicated newsletter specifically targeted to that niche. That way I can segment people into the markets they are interested in and give them ongoing useful content without worrying about spamming anyone. Hope this helps...
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