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Site Build It Mastery Coaching
Lesson 22 - Making A Buck From Your
Website - It's A Numbers Game...
Today we're going to look at website traffic and talk about why it takes so
many visitors for your site to make any real money for you.
People email me all the time and ask questions along the lines of -
"I've got 60/100/200/500 website visitors a day but I'm not making any
money yet, what's wrong with my site?"
To which I answer, "You need a lot more traffic than that to make a
decent income from your site...in fact you need a lot more traffic than you
Let's go through the numbers.
We'll assume you have a site that promotes either affiliate products or you
use your SBI site to generate leads for another website or an offline business
We'll also leave Adsense revenue out for now, because every click on an
Adsense ad takes away one chance you have for selling your 'real' product or
On average, for every 100 visitors who arrive at your site, only one or two
will click on one of your affiliate links or click through to your main site
where you sell your product or service.
And then depending on how good your sales copy is (or the sales letter of the
affiliate merchant) only 1% or 2% will make a purchase there as well.
So, looking at these numbers, and taking a 1% response rate as pretty normal,
you have to get 10,000 visitors to your website to
generate 1 sale (100x100 visitors=1 sale)...
Now if your site is getting 60 visitors a day, and they are reading on
average 3 pages before they surf off to somewhere else, it's going to take you
on average 55 days to make each sale.
If the product you sell is a 30 dollar ebook with 15 dollars commission,
you've set yourself up to make 99 bucks a year from your site...
Pretty dismal isn't it.
Now obviously, the more pages your visitors read, the higher the product
value they buy, and the higher your conversion rates are, the better.
You could double or triple this number, or more.
The point is, you need a LOT of traffic and/or big ticket items to sell to
make the average site earn you a respectable living.
So, here are some tips for increasing your website's potential revenue and
breaking into the big league of online entrepreneurs...
1) Do some research and find several big ticket
items you can promote
It doesn't matter what niche you're in, you can find things like seminars,
big box home study courses, membership sites and the like to promote to your
Sure you can promote $20 ebooks, but the big money is in making $200, $400 or
a grand each time somebody buys something through your site.
It's a lot easier to earn a hundred grand a year online by making a few large
ticket sales than by selling 6,000+ ebooks that make you 15 bucks each.
To find big ticket items in your niche, go to Google.com
and use these search strings (change the
keyword dog to something related to your
allinurl:dog home study
allintitle:dog home study
allinurl:dog membership site
allintitle:dog membership site
You get the idea. These searches look for your keyword in the page title or
page URL of sites in Google's search database.
You may find the perfect bit ticket product related to and applicable to your
niche market by doing this.
Of course, the promoter may not have an affiliate program, but you could ask
them about setting one up or do an offline joint venture with them and receive a
percentage of their sales like Nori does with her real estate agent friend on
how Nori does this here using Form Build It)
Do an allintitle: and allinurl:
search for anything you can think of that relates to a big ticket item for your
niche. Heck, change the $2000 in the first one to $5000 and see what happens :-)
I hope you have fun with this one...
2) Promote pay-per-lead affiliate programs instead
of getting paid per sale or per click
By earning a fee for every action instead of being paid per sale or per
click, you stand to make more money per visitor than by any other method. Let me
When you put a normal affiliate link up on your site, in order for you to get
paid, your visitor must make a purchase from your affiliate merchant.
With a typical merchant's sales process converting around 1% of visitors to
buyers as we've already discussed (and often less, sometimes MUCH less), you
have to drive a lot of traffic to your merchant to earn any real money.
And Adsense is even worse, now that bidders can separate their 'Search' click
cost from their 'Adsense' or Content Network ad cost.
In other words, bidders can be paying say $1.00 a click for search traffic at
Google, but only 5 cents for Content traffic, which is where your Adsense
revenue comes from.
And you only get a portion of that. I've seen my payment per click plummet
since Google introduced this change, and I've heard a lot of other people saying
the same thing.
I never bid more than 5 cents for ANY keyword in my Adwords ads, and most
people seem to be of the same mind these days.
The traffic that comes from Adsense just isn't as valuable, nor does it
convert to sales, as the traffic that comes from Google's search network, so we
don't pay as much for it...period!
In the old days, Adsense was a goldmine for some...not any more.
You wouldn't think so the way people are still plugging the Adsense wagon,
but the glory days of multi thousand dollar checks from Adsense are over for 99%
of people online.
When you promote a pay per lead affiliate program, typically all your visitor
has to do is complete a simple enquiry form, submit it, and anything between
$1.50 and $10.00 appears in your account.
Clean, simple, and often very profitable.
The downside is that you don't make any money per sale (the merchant is
taking the risk of closing the sale instead of you, so their cut has to be worth
it for them) but you get paid no matter what happens. The merchant is paying for
the LEAD and then it's up to their sales process and follow up procedure to make
This is also a great model to promote using the old Google Arbitrage strategy
(sometimes called the GoogleCash system) where you pay for cheap clicks through
Google Adwords and then drive the traffic to an enquiry form. You pay 10 cents a
click, a percentage of people complete the form, and you get paid.
It's just a matter of fine tuning the system until it's profitable, then
finding all the keywords you can, tracking each keyword to the sale, killing the
keywords that aren't profitable, and banking the profits.
Well, it's a little more complicated than that, but not much.
To get started using this system, two good networks that offers many pay per
lead programs are AzoogleAds.com and Modernclick.
Commission Junction also offer lots of these
types of programs that you can join in all sorts of niche markets.
3) Find a way to incorporate travel, real estate,
and other big ticked online AND offline referrals into your site like Nori Evoy
You could offer travel to seminars, conventions and trade shows in your niche
(hey, you could probably get a commission on ticket sales as well).
Build pages related to popular holiday or gathering places that people in
your niche frequent and offer accommodation and travel packages in those areas
for when your readers visit.
Remember, Nori has Ken as her mentor for these things...model what she is
doing with her site in your own niche and you can really cash in with your SBI
Read through her site and study what she is doing - it's a great education on
how to build long term value on the web. Here's
the link to Nori's site - take a good look through and see how many
monetization models she is using already...and she's only just begun!
To give you an example, I am building optimized pages around lifestyle real
estate, farms for sale and acreage property for our Hobby
and Lifestyle site based on the area of Australia in which we live.
Once the traffic starts to flow to these pages, I've set up an offline joint
venture with an honest and reliable real estate agent (yes I actually found
one...her name is Wendy) who will pay me a referral fee for each property
enquiry that turns into a sale.
The average sale price in our area is between $350,000 for a house and up to
$4 million for a large farm, and I'll receive a percentage of the sale price, so
this could turn out to be a very lucrative partnership...better than selling 30
dollar ebooks and getting 15 bucks a pop anyway :-)
And the best part is, I own the traffic.
If the number of enquiries gets too much for Wendy, I can switch to a second
or even a third agent and keep on building.
Then I'm going to do the same thing with the Gold Coast and the Sunshine
Coast near where I live and create pages for those areas as well. It will all be
in our upcoming Lifestyle Property section of the site...
How can you take this idea and apply it to your website?
You can use affiliate programs and offline Joint Ventures to set up referral
arrangements with reliable merchants in all sorts of areas. You can do this too,
and you are only limited by your imagination in putting the deals together...
3) Build a list
If you have your visitors' names and email addresses, you can send the same
people back to your site (where they are exposed to your affiliate, Joint
Venture and product links) again and again instead of just once.
This gives you a multiplier effect and can exponentially increase every
visitors' value to you.
You can use the Site Build It newsletter module for your list, but I prefer Aweber
because it can send out your autoresponder messages in the exact order you want
your readers to receive them.
The main thing is that you get to work on building your list as soon as you
That's 3 things you can do straight away to get started on increasing your
traffic and making more from each visitor who passes through your website.
Ok, that's enough for today. I hope you have enjoyed reading this lesson.
Until next time,
P.S. And don't forget, you can review any of the other lessons in this coaching
course by visiting