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Site Build It Mastery Lesson
44 - Lots Of Stuff You Need To Know About Off-Page Search Engine Optimization
Welcome to Lesson 44 of the Site Build It Mastery Coaching course. Today we
are going to give your search engine rankings another boost by increasing your
Google Page Rank and your link popularity.
Let's get started...
Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs).
And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.
There are two kinds of SEO, on-page and off-page.
While we've already done a lot of work on getting your pages set up correctly
to rank well using on-page optimization techniques, this article will tackle the
off-page stuff that you need to be aware of.
Off page SEO is all about the things you could to get a high Page Rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.
What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has.
To check you website’s current link popularity, check out your Value
Exchange listing (if you haven't done so yet and your site has 30 pages or more,
make sure you join Value Exchange through Site Central as soon as you can), or head over to
www.linkpopularity.com and use the free tool that can be found there.
The higher your link popularity, on balance the higher your PR will be.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done.
It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.”
Google, in particular, are discounting reciprocal linking. The best
strategy is to get links pointing into your website that aren't
cancelled out by others going back to the same site.
The best way to do this is by ensuring that you have unique, highly informative content.
Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on-page SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could
build your link popularity?
Try the following techniques:
1. Article marketing
There are thousands of article directories on the Internet and you should submit articles to
as many of these websites as possible.
For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website.
Now, some of these article directories have a high Google Page Ranks and if your articles are accepted, they will be included in their
high PR pages.
Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website!
Sounds like a daunting task? The simple solution is to use Article
Marketer.com to do it for you. Your articles will be distributed to
thousands of people who are actively looking for great content.
Marketer.com to submit your articles to others is a very high leverage
activity which will pay benefits for years to come.
2. Forum marketing
There are online communities dedicated to the subject that your website is serving. Seek them out, then join them.
You’d be allotted a signature box, which would appear in your every post. In your signature box, you
should leave a compelling link to your website. Then post as many significant messages as you could.
For every post you will make, you’d have a page linking to your website.
3. Advertise at www.craigslist.com
Now here’s a novel strategy. The website www.craigslist.com
is a well known classifieds website with a PR7 score. A PR7 score website is really
cool to get a link back from!
To have a link in a website like this would give a tremendous boost to your own website.
Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one
even gets to read your ads, although if you write great ads you will also get
some traffic as well.
What matters is that the search engine spiders would find your website as they would come from
this popular PR7 site.
4. Look for partners who are willing to include your list in their
The easiest way to do this is to use Sitesell's Value Exchange. Enough
5. Try triangular linking
As we've discussed, Google doesn't like reciprocal linking, but triangular linking is one way of
getting around this limitation.
Look for two or more webmasters who are willing to give it a shot and see
if you can set up a link exchange like this -
Webmaster A (you) could post a link to Webmaster B’s website
on your own pages
Webmaster B can post a link to Webmaster C’s website in his own pages.
And webmaster C can post a link to Webmaster A’s
website (your site) in his own pages.
It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
This is one of the basic principles that makes the recent StomperNet launch
so powerful - they created a network of interlinked websites but there was no
reciprocal linking - all the sites link to others with one way links and
everyone shares PR and link popularity throughout the network.
This is why some pages that don't have good on-page optimization can still
rank above pages that do - Google places a high value on incoming, one way links
(because the site looks like an authority site) and they will rank it
If you have several sites you can do this yourself, but if not, ask other
webmasters to help out and you will all improve your off-page optimization.
By following these guidelines you should see a measurable increase you your
visitor traffic over time. Keep at it and you have the potential to dominate
your niche by growing your incoming links and improving your off-page
I really hope this lesson helps you to increase your search engine rankings
and your website traffic (and of course your profits).
Until next time,
P.S. I'd like
your help in sharing this information with other Site Build It owners and I want
to pay you for it.
By joining our affiliate
program and promoting the Site Build It Mastery
Coaching Program to others, you can not only
earn a 60% commission on the coaching program itself, but you could also
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For all the details and to join our affiliate program, visit www.sitebuilditmadeeasy.com/masteryaffiliates.htm
P.P.S. And if you want to
move on with the next lesson, or review any of the other lessons in this
coaching course, you can by visiting