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It Mastery Lesson 27 - Removing The Seasonal Sales Slump From Your Web Business
Today we'll discuss something that affects many website owners and look at
a way you can reduce or even eliminate this from your life...
So, here's an important question...
Is the niche market your website sells to seasonal?
Do you make lots of sales in summer (or winter, fall or spring), around
Christmas, or some other time, or will you be doing this shortly when your
site matures a little, but can’t give stuff away at other times of the year?
You’re caught in the seasonal sales cycle…and the good news is, there
is a way around it.
Our friends at Google have supplied us with the perfect tool for beating
the seasonality right out of our online businesses – best of all, and it’s
The tool is called Google
So what’s so good about
Let’s use an example to see the power of this cool research tool in
Say you sell golf equipment, golf videos and other golf information
A quick look at Google
Trends reveals that golf is a very seasonal market. Huge search interest
around Christmas, which drops off significantly in the middle of the year.
This is the ‘seasonal bias’ of the golf market online and you probably
never even knew exactly why your sales were so great at Christmas and really
bad at other times of the year.
Now you can see it graphically displayed and actually DO something about
Find related products and services that have either no seasonal bias or one
that is opposite to the one your main market exhibits.
For example, “golf holidays” has a very small seasonal bias, so you
could build content and do PPC campaigns targeting golf holidays in popular
regions (through affiliate programs) all year round to smooth out your income
Another strategy is to look to see if there are other countries outside
North America where the seasonal bias is not related and heavily target those
markets when the North American market goes to sleep.
Or you could even diversify away from the golfing market slightly and find
different niches that golfers are also active in and either create additional
sites or add new resources to your current golf site to even out your income
Google trends will prove to be an invaluable research tool for everyone
building a business on the Internet and used wisely will help you earn a much
more consistent income from your online businesses.
You owe it to yourself to check out this powerful tool and put it through
That's it for today,
P.S. I'd like
your help in sharing this information with other Site Build It owners. By joining our affiliate
program and promoting the Site Build It Mastery
Coaching Program to others, you can not only
earn a 60% commission on the coaching program itself, but you could also
increase your new Sitesell sales and also boost your SBI renewal rates because I
will be coaching your team members to succeed with their SBI sites for you.
For all the details and to join our affiliate program, visit www.sitebuilditmadeeasy.com/masteryaffiliates.htm
P.P.S. And if you want to
move on with the next lesson, or review any of the other lessons in this
coaching course, you can by visiting