Perfectly Optimized Pages For
Solo Build It Website...
Today we're going to look at how you
can have perfectly optimized pages that both Yahoo and MSN absolutely love.
I've touched on this in an earlier
lesson but judging by the questions I've received, I thought I'd better give you
some examples and elaborate on the strategy so you know for sure how to set your
I've used this exact same method of
building optimized pages for my sites for over 3 years and no matter what
happens or how these search engine's change their algorithms, I have pages that
continue to rank well.
Of course, it's not always the same
pages that rank well...but over the long haul, my average visitor numbers
continue to rise.
I've shared some of my system in the
.PDF eBook called Superchargesbi you
received as a bonus, but I haven't included the whole story there...today I'm
going to share the missing link that most people just don't get about making
their pages rank well.
But before we go on, I've got a favor
Please do not share
this information with anybody.
I've kept it to myself and only shared
it with a few close friends for years because if everyone starts using it then
it will simply lose it's effectiveness but it can make a huge difference to your
website's profitability if used correctly.
So please, keep this
to part of the coaching course to yourself and use this strategy to build your
own pages only, OK?
First up, please take two minutes to listen to a brief audio
introduction to this system so you understand the big picture of what we are
trying to achieve here and why less keywords per page is better and more
effective than more.
You can listen by clicking on the play button below -
Here's some examples of
the search engine rankings I've been able to achieve for my sites using the
techniques you'll learn today to give you an idea of what's possible..
Of course I can't
guarantee that you'll achieve the same results, but these screen shots speak for
The first 5 screen shots
are from my old www.just-german-shepherds.com
Solo Build It website. I don't own this site any more (long story :-( but it is
relevant to look at how I set it up.
1 - Here's one of my pages that ranks at number 2 out of 986,000
pages for the keyword phrase german shepherd dog names.
2 - Here's a page that ranks number 2 out of 15,500,000 pages for the
keyword phrase female dog name
3 - This page ranks number 1 out of 498,000 competing pages for the
keyword phrase female german shepherd names...
4 - The page below ranks number 2 out of 1,510,000 competing pages
for the keyword phrase german shepherd names
5 - This page ranks number 1 out of 14,400,000 competing pages for
the keyword phrase male dog name
6 - And finally, from a client's website, this page ranks number 1
out of 1,710,000 competing pages for the keyword phrase romantic
could show you a lot more examples of pages that rank very well on Yahoo (and
on MSN as well), but you get the idea...
let's get to work on doing this for your website's pages...
you build each page using the Block by Block page builder, you have several
boxes where you put your File Name, Page Title, Keywords and Description.
are key components of your page's optimization and can make a huge difference
to the rankings your website will achieve.
what your new page will look like...
We'll use a page from our Hobby and
Lifestyle site with the keyword phrase Male Dog Name as an example so you get
the idea of what you need to do for your own pages. Just
copy this formula and you'll see the results.
Here's what the page looks like after I
inserted the relevant information -
Step 1 - File
Name Use an on-topic file name that matches the theme of your
website. In this example, my page is called male-dog-name.
Step 2 - Page
Title Use your main keyword for this page TWICE in the Title Tag.
This will boost your Search Engine rankings as your page will be seen to be much
more on-topic than many others.
This is your Search Engine listing's
headline, so make it compelling so your searcher wants to click on your listing.
It's one thing to have your page ranking well, but if nobody clicks, it's not
much good to you.
I've also seen good results using
something like - Male Dog Name | Puppy Names Boy | Male Dog Names - so it will
pay to test it.
Step 3 -
Keywords Put your primary keyword first
and don't use any more than three or four additional keywords. This keeps the
page tightly focused and on-topic.
Step 4 -
Description Use your primary keyword TWICE in your page's description
as well. Once at the start and again later in the copy. Try to put your other
keywords in there as well IN THE SAME ORDER as they are in the Keywords box.
Make your description compelling so
your searcher wants to click on your listing over all the others demanding her
attention. Again, this is your websites 'Ad' so you need to create a desire in
your reader to visit your website so you can capture her name and email address
for follow up later.
Your page is now set up behind the
scenes, now for the content your visitors will actually see when they arrive.
Step 5 - Your
Content Your on-page content needs to follow along using the same
formula as we used to set up the fields above.
Include your main page's keyword in the
first, second and final paragraphs of your body copy, as well as several times
throughout your page.
If possible, include your other
supporting keywords in these same paragraphs in the
same order as they appear in your Keywords box to get the most
mileage out of everything you can.
To use a different example, read
through my http://www.hobbyandlifestyle.com/what-causes-acne.html
page and see how I set this up. Model this page for yourself and your pages will
be well set up for Google, Yahoo and MSN and your rankings should start to
improve over time.
It's not an overnight thing though, as
it can take time for your pages to rank well.
And you need to start getting some
incoming links to your site as well to rank well, especially with Google. Your
on-page, off-page optimization and keyword selection all work together to help
your site rank well in the search engines.
And of course, things change all the
time. But you can have pages that bring you a continuous stream of targeted
visitors if you take the time to set things up correctly the first time.
To learn more, visit
this page to watch videos on exactly how I do this with one of my pages.
I hope this lesson has filled in the
missing pieces on how to get the most out of your page optimization.