Can I stay anonymous and not reveal my true identity on my website?

Question - Can I stay anonymous and not reveal my true identity on my website. I want to stay 'under the radar' so to speak and not let anyone I'm working in my niche market?

Answer - Yes it is possible to stay anonymous if you don't want to be discovered. You could use a pen name like many authors do and go that way. Shouldn't be a problem, then you just 'brand' the pen name as an expert in your chosen niche and nobody knows. 

This is what the guy who calls himself 'The Rick Jerk' has done (he's apparently a top internet marketer in disguise, and several people know who he is but they aren't saying) and it works well for him, he's a star in the Internet marketing field (even if he IS a jerk!)

One thing you have to remember is that your domain records are publicly available so if you want to stay completely anonymous you'll need to use some sort of legal structure to keep prying eyes out of your affairs.

Speak to your legal people and ask them what the best thing to do is...