How to Sell High Priced Products
Online and Offline
By Yanik Silver
During my presentation at my recent Underground Online Marketing Seminar (www.UndergroundOnlineSeminar.com) -
I talked about my own "Underground" secrets. One of the things I covered was how to sell super high-end products.
Personally, I've sold everything from $17 ebooks to $14,500.00 "Apprentice Programs" and lots in-between. My
most recent high-end product is a $7,995/month program for cosmetic surgeons.
I really love high priced products and you'll see why in a moment...
First off, if you want to make $1M this year - then you'd have to sell 20000 copies of my 'doohickey' at $50. Or it
could be 2000 copies at $500. Or better still 200 copies at $5000.
It's a lot easier dealing with 200 customers than 20,000. Think of all the customer service and infrastructure, etc.
Plus, as a general rule - the buyers of a high-priced product or service are better buyers are easier to deal
with than someone who bought a $9.95 ebook and drives you crazy.
The other thing is these customers pay more attention and revere the information or product/service more. I've
attended $500 seminars and I've attended $10,000.00 seminars. Which one do you think I was paying more
So having higher priced products is actually better for your customers because they are more committed.
Think about the last time you gave free advice to someone - what happen? That's right. Nothing. But if you had made
them pay you for consulting - they would have taken it to heart.
But there's still more on the economics side...
With a higher priced product that means you have more money to advertise. If I'm going against someone selling a $19
ebook and I'm selling a $199 home study course in the same market - who can spend more?
No contest, right?
My competitor can only go up to $19 (unless they've got a back-end product) but I can actually spend up to $199. But
what else does that let me do? I can come into a marketplace and suck up a big part of the resellers because
I can give more commissions.
Hey, that's the name of the game for many affiliates. I can give them $100 to promote
my product instead of the measly $10 my competitor might give them.
And of course speaking of economics there's more money in it for you. If you've got a high priced product there
should be a very high margin built in. If not, raise the price. I'm serious most people are undercharging for what
My rule of thumb and one of my values I look at it every morning in my planners says "I am rich by
enriching others 10x - 100x what they pay me in return".
That's a big deal for me. If you pay me $1000 for a product - I want to make sure it delivers $10,000 in value for my
customers. I suggest you consider something similar. If your product isn't good enough for you to raise your price
on it - make it better!
Here are just some of the high-end products you could sell in the information marketing world (I've successfully sold
all of these and taught many of my students how to do the same):
* Live events like workshops and seminars
* "Big" boxes of manuals, CDs, DVDs, CDroms, etc
* High end facilitated group masterminds
* "Done it for them" services
* Reprint rights and licenses and many more...
And don't think high-priced products can only sell if you are selling 'how to make money' related products. I have
students and friends doing very well selling high priced products to the fitness
marketplace, the dating markets, small niche obsessive-compulsive markets, self-help, career
marketplaces and many more.
Now a lot of people think selling high priced products are a lot tougher than low-priced products. Not true. You
usually spend about the same effort trying to sell a high-priced product as a lower priced product.
Now when selling a high-priced product most people make the mistake of just trying to "1-step" it. That means sending
people off to a webpage or sending them a sales letter and then nothing more. Only a small percentage will buy this
I prefer lead generating where I get people to "raise their hands" and say "yeah I'm interested". This way I can
now afford to spend more to chase those prospects. And it's not enough to just email them follow-ups. I prefer to have
a whole arsenal at my fingertips if needed like direct mail, voice broadcast, telephone calls, postcards, etc.
If over-delivering on value - hold your breath and add an extra zero to your price. You'll thank me for it! ;)
(c) Surefire Marketing, Inc.
Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.
He is the author, co-author or creator of several best-selling online marketing books and tools, including this
updated course for selling high-end products online: http://www.InstantInternetProfits.com