How do I show offline
businesses the power of marketing on the web...and get paid for it?
Question - I want to do offline deals
where I earn referral fees for generating leads of local businesses. How do I do
Answer - You you could you
model what Nori has done and set up offline JV deals with people in your niche.
Here's what I've done with this idea...
threw up this page related to Jimboomba Property (which is where we live)
and optimized it exactly like I've shown you in the coaching course.
I've set up a JV deal with a local real estate agent who I trust
(there is only one here that I DO trust :-) and she is going to pay me a
referral fee for any sales made to people who have enquired through my site.
Now as of today, I haven't actually made any money from this
page, but it's only been up for a few weeks and the Jimboomba real estate market
isn't exactly smokin.
But for an hour of my time, I stand to earn upwards of $500 from
every referral I send my agent friend, and because the page is ranking well,
I've had some enquiries, with sales (anc checks) only a matter of time.
my Beaudesert Property page which covers another area near us. I've also had
enquires from this form, and it's only a matter of time before it helps me earn
a referral commission.
Now remember, these pages are on a hobby site, so it doesn't
really matter what your niche, there could be a way you could introduce some
sort of property connection and do like I have done. Look at Nori, she's really
Kickin Butt with hers.
And while I'm on this tack, there are numerous opportunities for
you to monetize your site in other ways offline that you should consider.
Let's look at some examples for the dog market if you owned a
dog related website -
promote people in your local area (or all over your country) who build dog
fencing (jimboomba-dog-fencing.html) and get paid a referral fee from every
promote the local pet meat delivery guy (jimboomba-pet-foods.html) and get a
cut on the first transaction of every meat package he delivers
promote the thousands of dog trainers, dog psychologists, vets and people
who provide the myriad other services dog owners buy and pay for and do
referral deals with all of them
promote franchises (dog washing, dog grooming, dog clipping, dog walking) in
your area and earn substantial fees from these referrals
promote dog breeders (jimboomba-german-shepherd-breaders.html) and receive a
referral fee from every puppy sold from your site
In fact, you could offer every one of these service providers a page
on your website SPECIFICALLY FOR THEM TO MARKET TO THEIR PROSPECTS
For example, you could approach the local German shepherd
breeder and say something like -
"I have this website all about dog
training (or whatever) and I'd like to help you to grow your business. Here's
"When you have a litter of
puppies, you probably have to advertise them in the local paper or somewhere
"What I propose is that you and I
create the content for a page for my website where you offer your puppies for
sale and also create a database of people who are interested in buying a puppy
when one becomes available.
"I'll add the page to my website,
set it up so that it has a good chance of getting found in the search engines
(no guarantees, of course), and I'll also help you to market your puppies in
other ways as well.
"The goal would be for you to have
people waiting for each litter of puppies before they arrive, saving you from
ever having to advertise in the paper again, how does that sound?
"I'll also help you to build a
database of interested prospects who you can contact via email and phone
whenever you have a new litter of pups for sale.
"Plus, you could offer this list
of people other services such as training (supplied by others), weekly dog food
deliveries (supplied by others), etc. and build up additional streams of income
"All in all, you could build up a
very profitable business by adding more services to what you offer and taking a
referral fee from the vendors for setting up the deals.
"How does that sound Mr. Breeder?
"In return for me setting this
service up for you, all I ask is $15 (or $10 or $25, whatever you feel
comfortable with) a week to cover the expenses I'll incur in hosting the
website, adding the page, changing things around occasionally, and sending you
the enquiries from the website, etc.
"Can you see the benefit in having
people waiting for each litter of puppies and not ever having to chase sales
"Plus, wouldn't it be comforting
knowing you could earn additional streams of income from referring people to
other merchants without you ever having to supply the service?
"What if this could generate
another really impressive income for you so you had more time to do the things
that you love doing instead of what you have to do?
"What I recommended is that we
test it and give it a try for say 6 months. During that time you should mention
that you have a website to everyone you meet and try to get as many people onto
your database as possible.
"Then you can follow up with them
regularly giving them tips, news and other dog related info plus make them
offers of various products and services from local vendors.
"By the time you have a litter of
puppies to sell, you could have paid for your entire year's website expenses
...That's the sort of thing I'd be doing if I had a dog (or ANY
niche, it doesn't matter) website and wanted to really ramp it up - go offline -
because nobody's doing it yet!
How do you set
Use Form Build It to create a form and then whenever somebody
contacts them to join the database, you get a copy of the email yourself (you
just include yourself in the CC section of the Form). That way you know that
people are using the form and you can monitor it.
Your breeder friend is responsible for creating their own
database using the information they get from the form, following up, and making
They can use their Outlook email program or you could send them
to something like Aweber if they wanted to automate it a little more.
You can give them their own domain name by registering a new
domain of their choice using Name Park It and then redirecting it to the exact
page their offer is on.
This will cost you 10 bucks, but if you charge $15 a week or
more for this service you will be well ahead over time.
Anyone in business who can get access to the web for $15 a week
is mad not to try it, especially if you make it a no-brainer for them. Here's
What I would do is offer them a 100%
Money Back Guarantee.
I would say something like, "Yeah,
I know your skeptical, so let me make it an easy decision for you.
"Let's put this together as a
trial so we can see if it works for both of us. I'll create the page and set
everything up, you tell me what you want to say, and I'll get it up there on the
"Let's give it 6 months, during
which time you pay me $60 per month through Paypal. You promote your website URL
to everyone you know and meet to start building your database and make the
people on your list offers for various products and services. Plus whenever you
have puppies to sell, you have a group of potential customers waiting to hear
"If at the end of 6 months, you
don't feel that it has been totally worth doing this, I'll refund 100% of your
money, thank you for giving it a try, take down the page we created, and we'll
call it quits.
"How does that sound Mr.
Can you see how powerful this can be?
Most business people have to spend money marketing anyway and
they have no idea if it's actually working or not.
By giving them a chance to use the Internet on a trial basis
like this, you give them another avenue to market their products and services.
Plus they'll know from the forms coming through to them that
people are finding them from your website. This way they can track the response.
You could also do this with the dog wash people, the fencing
guys in your state, the pet food people...all of them are potential prospects
for your personal web page service.
You can make this sort of offer because you will only be
investing 10 bucks in a domain name and a couple of hours of your time. You
stand to make $60 a month ($720 a year) for every person you do this with.
Of course it won't work for everyone and you'll have to give
some refunds, but if you set this up right, teach your clients how to use their
list to generate sales, tell them about affiliate marketing, and coach and guide
them, they will increase their profits and would have to be nuts
to bail out on you.
To take payments, you can now set up Paypal to accept monthly
direct debits from your client's account straight into your own Paypal account.
Now just imagine what could happen if you diligently worked this
one strategy hard for a few months and you woke up one day with 100 extra pages
on your website bringing in $720 a year in virtually passive
income once it's set up and in place. That's $72,000 a year...
What if you could find 250 merchants who you could offer this
sort of deal to? That would be $180,000 a year from your little Solo Build It website!
Sure beats Adsense...
But what if my
site isn't about dogs?
It really doesn't matter what niche market you are in, you can
model this system or a variation of it for yourself.
Look for merchants who offer products or services to people
before, during and after they buy what your main product or niche topic is.
This will open up a whole customer supply chain for you and give
you all sorts of alternatives for finding related merchants to approach.
Make them an irresistible offer with a Money Back Guarantee and
see what happens.
Will this work for you?
I don't know.
Do I guarantee you'll earn a fortune from this?
No, I can't say if you will make a dime.
But give it a try and see. You could be pleasantly surprised
I sincerely hope this article helps you to kick some serious
butt with your Solo Build It website.