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Site Build It Mastery Coaching
Lesson 50 - How To Dominate Your Niche and Crush Your Competition
Hello again and welcome to Lesson 50 of the Site Build It Mastery Coaching
You know, if you are serious about building a 'real' business around your
hobby, skill, pastime or a place you love, the best position to be in is to be
the dominant player.
You become the authority in your
market and people will refer others to you
You can charge more than everyone
else because you are seen as THE problem solver in your market
You can pick and choose clients
without ever worrying about your lead flow slowing down
You can transform yourself from
being an intruding, merely surviving wannabe into a marketing machine that
creates long term wealth for yourself and your family
To do this, you need a Marketing System
to generate a constant flow of new prospects into your business.
What's the difference between Marketing and a Marketing System?
Well, marketing is running an ad or promotion.
A Marketing System is a
pre-programmed, sequential series of messages in various forms of media designed
to consistently attract the largest possible number of people into your sales
process. The goal of your marketing system is to then turn as many of these
people as possible into customers for life.
Here are the steps you can take to create a Marketing System to quickly turn yourself into the 'Go-To' guy
or gal in your niche and ultimately dominate your competition...
1 - Start referring to yourself as an expert and
choose a compelling title for yourself.
Instead of Senior Loan Adviser, become The Dream Car Finance Expert or The
Prestige Car Finance Expert.
There are thousands of loan advisers out there all struggling to make ends
By branding yourself as The Dream Car Finance Expert or The Prestige Car
Finance Expert, you start to brand yourself and create a USP (Unique Selling
Proposition) for yourself and you become unique.
By differentiating yourself, you can charge more, create exclusivity and
build a brand that people can recognize and associate with.
The language you use is VERY important.
Simply by using a title such as The Dream Car Finance Expert or The Prestige
Car Finance Expert you move from prospecting for leads to positioning yourself
as the leader in your part of the market.
2 - Create a SYSTEM out of your products and
Instead of you offering an ad hoc group of products and ideas, create a
system that people can follow to achieve consistent results.
Our car finance expert could offer The Dream Car Purchase System which again differentiates
him from everyone else in the market.
The Action Guide is a system
of tools, information and resources for building a profitable online
The Site Build It Mastery
Coaching Program is a system for SBI owners to take their web businesses to
the next level.
The Profit From Your
Hobby System is a system which shows people how to turn their favorite
hobby, skill or pastime into a profitable business using Site Build It.
Having a system differentiates you from
everyone else because nobody else can offer exactly the same thing in the same
way. And being first in any market gives you a huge advantage that others will
struggle to overcome.
3 - Identify your perfect target market.
You cannot be all things to all people - you simply must decide who your
perfect customers are and focus all of your marketing and lead generation
efforts on attracting only those people.
By zeroing in on one tight niche (as
Perry Marshall has done, see lesson 38) you become a recognized expert in
that one small area of business and build a brand for yourself.
Once you 'own' that market, you can expand out into other areas of the niche
like Perry has done and get known as an expert in those as well.
4 - Build a direct response marketing system
precisely matched to the needs of your perfect target market.
Once you define and narrow down your perfect target market, you have to
create a marketing message that speaks and appeals directly and ONLY to them.
You don't want to speak to everyone in the world, just to those passionate
people in your little corner of if.
Do some research to find their hot buttons, work out what keeps them awake at
night, and provide systemized solutions to your prospects' problems.
5 - Use multiple media to contact, attract and
build relationships with your perfect prospects.
Most online business owners make the fatal mistake of only advertising online
and expect to do all of their communication by email.
'Real' business owners use multiple media to promote their businesses both
online and offline, and you should too.
Not only does this reduce the risk of relying on only one media but it
massively increases your market reach, allowing you to attract more qualified
prospects into your marketing system.
Work out where your perfect prospects are lurking and use every media at your
disposal to find and attract them to you - newspapers, niche magazines, trade
journals, online forums and newsgroups, ezine advertising, Google Adwords,
direct mail, radio and yes even television if necessary and if it's possible to
target just your prospects (e.g.. cable television).
6 - Drive ALL of your prospects to your
lead generation website.
A system for generating leads needs a specific focus, and your website should
By driving everyone to your website which has been set up for one thing
- and that is to capture information - you control every step of the
process and can maximize the effectiveness of all your lead generation efforts.
And if you have a business that sells both online and offline, make sure you
get as many details as you can - name, address, phone number, email address,
The more information you have about your prospects and customers the better
because you will be able to use it to better serve their needs as you build your
relationship with them over time.
7 - Have your prospects enroll to become a Member
of your marketing system.
By referring to your prospects as Members you are again positioning yourself
differently from everyone else in your field.
Your relationship with 'members' is much different to that of
merchant/client. It's much more intimate and personal - people who belong to a
group or club respond differently to offers and sales messages than people who
Use this to your advantage and you'll see measurable results.
8 - Use email, voice and direct mail to stay in
constant contact with your prospects and clients.
By having your visitors' contact information you can stay in constant contact
with them until they are ready to buy, as well as after the initial sale where
you can promote additional products and services to them forever.
Email autoresponders like Aweber
are great for this, but you should also use direct mail and telephone follow up
to stay in touch with your customers. The more 'touches' you have with your
customers each year, the more money you'll make, it's as simple as that.
9 - Develop a referral program so that current
clients are continually referring new prospects to you.
You can reward people who refer others to you with free or discounted
products or services, cash, prizes or anything else that is appropriate, just so
long as you start to implement at least one (and preferably more than one) lead
referral system into your business right away.
It's been proven that people who are referred to a business by somebody they
trust are easier to sell to, demand less in the way of discounts and incentives,
refund less and are generally much more responsive and loyal than people who are
attracted through other forms of marketing.
Bottom Line: Maximize your
referred leads by doing everything you possibly can to have current customers
introduce new people to your business.
Now here's a treat.
If you would like to see how a perfectly set up prospecting and lead capture
system following the guidelines we've discussed in this lesson works, visit
Life After Rent.
Read, study and model this site along with the system we've been discussing
in this lesson for your own business and I'm sure you'll be impressed with the
I really hope this article helps you immensely in building
your business and maximizing your online AND offline profits.
Until next time,
P.S. I'd like
your help in sharing this information with other Site Build It owners.
By joining our affiliate
program and promoting the Site Build It Mastery
Coaching Program to others, you can not only
earn a 60% commission on the coaching program itself, but you could also
increase your new Sitesell sales and also boost your SBI renewal rates because I
will be coaching your team members to succeed with their SBI sites for you.
For all the details and to join our affiliate program, visit www.sitebuilditmadeeasy.com/masteryaffiliates.htm
P.P.S. And if you want to
move on with the next lesson, or review any of the other lessons in this
coaching course, you can by visiting