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Lesson 40 - Why You Need Both Paid And Free Search Engine Marketing
Hello and welcome to this lesson.
As we've discussed many times, getting organic search engine traffic (some
call it FREE traffic, but nothing is really free...it takes time to create the
content to generate this so-called FREE traffic - bottom line, it's NOT
free traffic) is something that the Site Build It system does very well if you
follow the Action Guide and the lessons in this coaching program.
However, which keywords are the best to build content for?
We've discussed using long-tail, or multi-word, specific 'buying keywords' to
attract targeted buyers to your website in earlier lessons.
Now getting them to your site is one thing, but are they
actually going to convert into buyers or subscribers?
You'll never be able to find out whether your free listings will be worth it if you don't sample some paid listings first.
One of the biggest time wasters in building a web business is doing a lot of keyword research for a search phrase, find that it gets lots of traffic and seems like a good
candidate for a page on your site, only to find out that when you get the page
ranking for that keyword phrase, the visitors won't convert into subscribers or
buy your stuff.
A better strategy is to use your Google Adwords account and bid on that keyword
until at least 200 visitors have passed through your landing page.
If they subscribe at a decent rate, and if those subscribers become buyers
of the products or services you recommend, you know you have a good keyword to target.
If it's a keyword that's worth targeting, you'll do well to add a page on it
to your website and getting that page working for you generating organic search
And what do you need to know about paying for search results?
The best bet to start with is to grab a copy of Perry
Marshall's Free Adwords Mini Course and read it before you bid at Google.
How do you get good search positions for your site?
Well this covered in the Action
Guide and in detail in the Page
Bottom line: If you really want to build
content for the optimum keywords in your niche, test them first with paid
traffic, and only then take the time to build optimized content for them.
Same goes if you are selling a product or service from your site through a
sales page - test the page's conversion using paid traffic before you ask
affiliates or Joint Venture partners promote it.
By having your sales process in order before you bring in partners to drive
traffic, you will have happy partners who will help you to promote your future
products as well.
Use their traffic to test the process, and if it doesn't convert into sales,
you'll burn the relationship and have a hard time finding partners to help you
in the future...
I hope this lesson helps you to increase your website's profits.
Until next week,
P.S. And don't forget, you can review any of the other lessons in this coaching
course by visiting