Hello again, welcome to lesson six...this is a BIG one, so it may take you several days to get through the lesson and related reading.
No problem, just work at your own pace...
NOTE - This Lesson is
for both new and existing SBI owners
Just keep working your way through the Action Guide and moving forward.
Before we go on, please take 2 minutes to listen to an audio message from me. Turn up your speakers and hit the 'Play' button below -
If you have registered your domain name and you are at the stage (or just past the stage) of building your site's pages, here are two important articles you should read that will help you to set the tone for your whole website.
The first article by Ken Evoy is entitled Find Your Voice And VPP... Sparkle and Shine.
The second one, also by Ken, is called Voice and VPP (Part 2), Lessons From Chicago.
Use your SBI username and password to log into the SBI Tips and Techniques HQ (just click on the links above and you'll be prompted for your login details), and read through these two valuable, incisive articles.
Once you understand how important finding and releasing your own personal 'voice' is, your website will be truly an extension of yourself and will help you find your true place on the Web...
Here's How To 'Really' Optimize Your Website's Pages...
The SBI Action Guide gives a good introduction to optimizing your site, but here are a couple of additional tips I've found to work extremely well.
Over time, Google changes what it looks for as it tries to give it's users what they call a 'Quality User Experience', and with all the competition for searcher's eyeballs these days, it's becoming more important to have a compelling OFFER in your page's Title and Description tags (which is actually your ADVERTISEMENT in the search listings) to get people to click through to your site.
Make it benefit laden and encourage people to click through to your site to learn more -
For example. for a car repair site, with a primary keyword for a page on car repairs, your Title tag might say
Need Car Repairs? Wondering What's Wrong With Your Car?
Your Keywords tag might contain
car repairs, whats wrong with my car, help fix my car
Your Description might say
We can help you to tame the repair beast with answers to your questions and valuable tips & information on getting your car repaired
Your description MUST contain the page's primary keyword at least once, or Google will choose some other part of your page content to show in it's search results. If you have the main keyword (near the beginning) and a couple of 'helper' keywords in your description, Google will normally include the description you want in their search results, increasing the chances of people clicking on your listing and visiting your site.
Once you've set up your Title, Keyword and Description tags like this, put your main keyword into the first paragraph and if possible, the second paragraph of your page's body copy, making sure that it makes sense to your reader.
Add ONE of your related keywords to your first
paragraph (so you have a total of TWO closely keyword phrases there). Then add
your second related keyword to your second paragraph.
The Formula For Creating Great PREselling Articles
A proven formula for creating great PREselling articles is -
Step 1 - Outline and aggravate the problem so your reader feels even more determined to solve it today
Step 2 - Offer several options for solving the problem, none of which are your preferred option, and some of which clearly are NOT what your reader would want to do (if they are sane that is)
Step 3 - Offer your preferred option, and clearly explain (using examples of possible and appropriate) why it is your preferred one
Step 4 - Give your readers a step-by-step guide on how to achieve some for of results so they can feel a sense of achievement quickly.
Step 5 - Tell them how they can get more information and even greater results by visiting your affiliate merchant or your sales page
If you follow this formula, your PREselling articles will guide your prospects safely through the process you want them to follow and lead them to click through to your money pages (either affiliate links or your own sales pages).
NOTE - You can use this proven formula with devastating results when submitting articles to article directories and ezine publishers too. Just make your resource box point to a dedicated optin page on your site, and offer more free information or a free report related to the content of the article the person just read.
This killer one-two punch will see people opting
in from your articles in droves to learn more about you and what you have to
Now, watch the video...
Also, please take a few minutes to watch this Camtasia video on setting your pages up to rank well.
If the audio starts
before the video is visible, please restart the video once you can see it by hitting stop button and then choosing play
That's it for this lesson. I'll be back in a week or so with the next
instalment of your coaching course.
Related Questions And Answers
Lots of questions today. Some of them might be applicable to you...
Can you give me a quick, 5 minute lesson on setting up my page structure? Yes, watch the videos from this page
Do all my pages have to include variations of my main keyword or can I go a little off topic with them? Watch the video
I'm having trouble re-sizing and then uploading graphics into SBI using the Graphics Library. How can I make the graphic file sizes smaller so SBI accepts them? Watch the video
Not sure about the importance of optimizing your graphics? Watch this video tutorial...
How do I know which keywords are best to build my tier three pages around? Watch these video tutorials
How do I submit my site to Yahoo using their .xml feed? I've been through Search Engine HQ but I need help. Watch the video tutorial from this page
How do I use the SBI Page Manager function to sort my pages into folders? Watch the tutorial
Do I need hyphens in my domain name? Read more
How can I check to see if the domain name I want to use will infringe on anyone's copyright? Does the Autoweblaw program help me with this? Read More
I seem to stuck at the site concept keyword. My first thought was to build a site about Classical Guitar - Specialize in its Technique. Can you help? Read More
How Many Keywords Should I Use When I'm Building A Page? Read More
What about changing the size of pictures, copyright and tier 2 and 3 pages...? Read More
How Do I resize and then upload graphics to my SBI Website? Read More
Could you please give me some tips on building a music related site?... Note - This Answer Is Applicable Too Many Niche Markets. Read More
My art and drawing site concept consists mainly of pictures and not a lot of words for content. Is this going to be a problem? Read More
That's it for today,
Until next time,
P.P.S. And if you want to move on with the next lesson, or review any of the other lessons in this coaching course, you can by visiting this page.