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Using Paid Ads To Promote The 'How To Profit From Your Hobby' Ebook...In this lesson we'll look at how you can online ads to drive targeted visitors to your website where they can download a copy of the How To Profit From Your Hobby ebook. The place to start is with
pay per click advertising and the easiest way to get it
happening quickly is with
Google
Adwords. Adwords has become a must have for
serious marketers no matter what you’re selling online
and a lot of people earn a serious living using this
powerful tool. As a marketing medium,
Google Adwords stands way above everything else both for
it’s ability to deliver results and it’s cost
effectiveness if you know what you are doing - if you
don't know what you are doing though, it can be a very
expensive tool. But making a lot of money with Google Adwords can be difficult if you don’t know how to get started. There are all sorts of
factors including knowing how much to bid and when to
change your bid amount, which keywords bid on, the wording
of your ad and lots more. To
use Google Adwords effectively, you must know how to write
great ads that actually work! This
short report focuses on how to write a great Google
Adwords ad for your free How
To Profit From Your Hobby
ebook so that people visit your site and download it.
However, the same system I
share here for Google AdWords can also be used to write
classified ads for ezines, headlines for your web pages,
subject lines for emails, and much more. I’ve
included a short resource page at the end of this report
if you are interested in learning more about how to profit
with Google Adwords. Remember
that the
purpose of your Google ad is to get people click to learn
more, not to sell Solo Build It.
Your most wanted response is to get your reader to click
through to your website where you show her the benefits
she will receive by downloading a copy of the ebook.
The
only thing you want your ad to do
is to get your reader to click and learn more about what
you are offering. The more you sell the benefits of
clicking on your ad, the better your results will be. Remember
- sell the click, SBI!
To
do this, all you have
to do this is follow the simple step-by-step process
I’ll outline for you here and when you finish this
article you’ll have your first Google Adwords ad
completed and ready to go! As
you read this report, keep your favorite text editor such
as Notepad open and write you Google Adwords ad as you go.
Now,
let’s take a look at the step by step process of writing
a great Google ad. Step
1 - Know Google’s Adwords Rules Google
has some very specific rules about word count and line
length. Here are the rules you need to know for creating a
Google Adwords ad that complies with these rules.
Your
Headline
can have a Maximum of 25 characters including spaces Your
first Description Line
can have a maximum of 35 characters including spaces Your second Description Line can have a maximum of 35 characters including spaces Your
Display URL
an have a maximum of 35 characters Your
Destination URL of your ad
can have a maximum of
1024 characters With Google Adwords, you
have an extremely limited number of characters to work
with so you have to choose every word very carefully. Step
2 - Know Your Market Choosing
the right keywords is very important, so to get started,
focus on using the main keywords that people in the market
you are targeting the ebook towards would be searching on.
In
the example we’ll use here, the market we are interested
in is horse owners and our main keyword is horses.
Step
3 – Write An Attention Grabbing Headline The
job of the headline is to attract your readers’
attention. The easiest way to lock your reader’s eyes onto
your ad is to highlight the number one benefit she reader
will receive by clicking through to your website to learn
more. The only thing your reader
cares about is what's in it for her, and your headline
should tell her your number one benefit right up front. What
is the number one benefit of the How
To Profit From Your Hobby
ebook? It’s
probably the fact that your reader can take her love of
horses and turn it into a profitable business using the
leverage of the internet. Unfortunately, this won’t
all fit into the headline box of your Google ad, so we
have to do some work to shorten it up a little :-) Something
to remember is that the
headline is an ad for your ad.
Its job is to attract your readers’ attention and get
her to either click straight away or read the rest of your
ad to learn more. Get
her attention and force her to act now. Here’s
an example of one headline and ad you could test.
Make Money From Horses Turn
your love of horses into a
Profitable
business you’ll love too
www.yoursuperhourseguide.com The
reason this type of ad works is that just about everyone
would like to earn a little extra money. What
we are telling the reader here is that she can make money
from her love of horses, and that your site will tell her
more about how to do that, which of course it does.
You
must use
one of your keywords in the headline
of your ad, in this case, horses. This is because Google
will put the keyword in bold
type when your ad
displays. This
is important because the bold type catches your readers’
eye and draws
even more attention to your ad,
giving you an edge over other ads for the same keyword. The
keywords you are bidding on will also appear bold in the
body of your ad as well so you want to include these in
your ads body copy as well.
OK,
take a moment to write
your own headline now. Use
the example above and put your own market’s keyword in
there instead. Be sure to check the number of characters
doesn’t exceed 25 including spaces.
Step
4 – Write The Body Of The Ad The
body of your ad is where you have to sell
the idea of your reader clicking through to your site to
see what you are offering.
The way you do this is to use a short, exciting, active
benefit statement. The
types of statement that make the reader want to click
straight away and see what you have to offer! You must remember that your
ad is selling the click to your website, not
selling Solo Build It. Here
are some examples of ads you could test by changing the
word horses to your chosen niche market - Do You Love Horses? Your
passion for horses could be a
profitable business. Find out how
A Passion For Horses? Take
a vacation from the profits of
your horse business. Free guide
Do You Love Horses? Your
love of horses could pay for your
childs education. Free guide
Profit From Your Horses Your
love of horses could give you financial
freedom. Grab this guide
Love Horses? Earn Money Spend
time doing what you love because
of your horses. Free info
Do You Love Horses? Free
guide shows how to turn a love
or horses into online profits
Do You Love Horses? Your
love or horses could pay for your
next vacation. Free guide www.yoursuperhorseguide.com You
get the idea? Remember
that you only have 35 characters per line, so you’ll
have to pay close attention to the formatting of your ad.
Of course, you don’t have to use up all of your 35
character limit if you can get your message across earlier
than that. In
the examples above we tell our reader that she can make
money from her love of horses and that there’s free
information on how to do this at our website. Take a few moments to
choose one of the ads above or write your own along the
same lines. Next
you have to type in (or preferably copy and paste in) the
URL of the page where your reader will be taken when she
clicks on your ad. You usually have two separate URL’s,
your display URL and the actual destination URL. The Display
URL is the URL at the bottom of your ad that
your reader will see. The
Destination URL
is where your visitor will go when she clicks on your ad.
This will be the page where your ebook download link is
located. When
you set up your Display URL and Destination URL, make sure
to test them both to see if they take your visitors to the
correct page on your website. It's
very easy to make a mistake and if you have typed in your
destination URL incorrectly, it’s much better that you
find the problem yourself now rather that a
customer finding it when she clicks on your ad and all she
sees is an error message :-( Now,
some simple formatting tricks that work and will get your
ad noticed more often which means that hopefully more
people will click through to your site.
Try using upper and lower
case words in different formats to test the responsiveness
of your ads and maybe improve it's click through rate (the
number of people who click through to your website
compared to the number who see it displayed). You
are allowed to mix upper case and lower case letters but
don’t overdo it or Google will disable your ads. Look
at the ads below to see the different mixing upper and
lower case words can make. Normal
Upper And Lower Case Do You Love Horses? Your
love or horses could pay for your
next vacation. Free Guide www.yoursuperhorseguide.com
Lower
Case Only do you love horses? your
love or horses could pay for your
next vacation. free guide www.yoursuperhorseguide.com
A Bit Of
Everything Do you Love Horses? Your
love or Horses could pay for your
Next Vacation. Free Guide www.YourSuperHorseGuide.com
Just these few changes in case will make these ads give you vastly different results. Experiment with case in your ads and see what works best for you. And one final thing you should be aware of. Always set a daily budget for each Google campaign you are running. That way you won't ever have a nasty surprise when you log in to your account to find you've made a mistake somewhere and you've spent hundreds of dollars on ads you weren't expecting. Start small, test and tweak your ads, then roll them out across lots of different niche markets once you have something that works Ok,
well that's about it for this lesson... After
following these guidelines and examples, you should now
have a great ad to start your Google Adwords campaign. It
really is a simple, step-by-step process.
Testing your ads against one another is one of the most important ways of succeeding with any advertising, especially with Google Adwords because of the limited space you have to get things working. And once you've got a couple of ads that work for Google, start experimenting with the other pay-per-click search engines, Ezine advertising and other forms of online marketing. The SBI Action Guide and the Tips And Techniques area of the Sitesell site cover lots of different ways of using online advertising to generate visitors to your website. Remember, every time somebody buys a Solo Build It package through your affiliate link, you earn an upfront referral fee of $75 plus residual commissions every year when the site is renewed (and a large percentage of SBI sites are renewed year after year because the system works). Imagine what would happen if you took the bull by the horns and really worked hard promoting the ebook for 3, 6 or even 12 months. You could create a wonderful passive income from all the renewal commissions you'll be receiving in the future, plus every time one of your customers buys another SBI site or anything else from Sitesell, you'll receive commissions on those as well. Pretty cool huh? I hope this has given you enough information to get started creating and testing ads to promote the How To Profit From Your Hobby ebook. As always, if you have any questions or problems, please let me know by using the contact form. Until your next lesson, where we'll start to look at how you can use joint ventures to promote the ebook and earn second tier commissions on work that was done by somebody else, Take care, Warmly,
Recommended Resources Google Adwords lets you find targeted customers within 15 minutes of opening your account. Solo Build It - If you don't have your own Solo Build It website, you really should. You know what it is and does, so I won't bore you with the details. Why not go out and replicate what Nori, Marney, Judd and Jim have done for yourself. Then you can promote Solo Build It with the conviction of somebody who has used it to succeed. Jimmy Brown's List And Traffic Newsletter - Apart from the Sitesell tools, you need this if you want to supercharge your online business, no matter whether you have a website or not. For the price of a pizza each month, you'll get a first class marketing education and avoid the mistakes so many website owners make. It's the only information product I recommend for most people for one good reason; Jimmy's ideas and strategies just flat out work. Make Your Knowledge Sell - This is a great read if you are wondering how to get your skills, experience or knowledge into words so you can turn them into a profitable business. Highly recommended. Make Your Words Sell - If you have to write sales pieces as opposed to PRE-selling products (which you'll learn about in make Your Content Presell if you are a SBI owner), this is the book for you. It cuts through the BS of the web and gives you straight forward instructions on making your voice heard over the noise and clutter of the Internet. Also Highly Recommended. Make Your Content Presell - If you own Solo Build It, this is included in your package (download it through Site Central), but if not, it's certainly worth getting if you have a website or are thinking of building a non-SBI site (heaven forbid!!). If you decide to invest in Make Your Content Presell, I'm sure you'll find it's one of the best 10 bucks you'll ever spend.
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