Content Or Submitting Articles - Which
Way Should I Go?
Question - I've
started building pages for my new site. I'm not sure if I need to write loads of web content or if it's
better to write articles, e-books, etc. on my selected
Keywords and distribute them.
What are your thoughts?
Answer - I used to think that it was better to have a lot of pages on my site and try to generate search engine traffic that way.
Now I'm convinced that it's better to have a complete site of say 20 to 40 pages or more over time,
and have hundreds of articles, multiple mini courses and
re-brandable .PDF files circulating the web as well, because you have so much more leverage doing it this way.
By creating useful content that others can use and by actively encouraging people to share it around, your articles and reports get passed around all over the place.
As each one has a link (or several links) back to your
site (and preferably an opt-in page of some sort), you get growing, consistent traffic which isn't totally reliant on the search engines.
So I'd be doing a little of both until your site is say 20 to 40 pages in size. Build your site but also write articles and get them into article directories as you go.
Getting 20 of your articles into 20 different directories
gives you 400 chances for your content to be picked up by others and used to help you generate visitors to your site.
I've found that the absolute best way to boost traffic numbers is to write
interesting articles and then let Article Marketer.com submit them to their thousands of directories and other publishers.
You remain unaffected by the Google gyrations and it's a much more reliable long term source of targeted visitors.
You can submit them yourself (painful and very time consuming to submit to a lot of directories), but you get massive leverage when they do it - I should have started using them instead of doing it myself years ago, it's really cool.
I write and submit one article a day if I can now and they check it and get it out within a day or two.
I bought the Article
Marketer lifetime subscription, but you can go three months at a time, or
even submit some for free to a smaller list and for the amount of time it saves me, it's a no brainier.
I've finally started to outsource much of this labor intensive stuff and my free time has tripled, I highly recommend it.
The main thing to remember when you are creating articles is that your content must be useful but incomplete like Jimmy Brown
Also, make sure the resource box at the end of your article goes to
a subscriber optin form of some sort, not just to a page on your site.
You want to be certain you give every visitor a chance to become one of your
subscribers when they visit your site in case they only ever find you once.
Jimmy Brown has a wonderful lesson on writing articles that get people to click on through to your site in
Video Lesson Two of his
List and Traffic newsletter that you should read before you write any articles to share around.
You'll find that your readers will be virtually compelled to click through to your site if you follow his instructions on how to set up your articles.
Then if you use the name capture form and template he shares in his List
Profit System which you'll also find on his site, you'll get a lot of your visitors willingly giving you their contact details as well so you can start to build a relationship with them.
I take a couple of hours each week to read through Jimmy's site and I always find some little nugget of wisdom
(or a huge idea) that I missed the first time through.
I've cancelled virtually everyone else's emails and memberships now and just get Ken's and Jimmy's.
Anyhow, that's what I would recommend.
Some content, some articles. A bit both ways, but make sure you submit your articles,
the way Jimmy shows
you, to a stack of article directories to get the most coverage.
If you want to do it yourself, here's a list of article directories to get you started -
My favorites, and the ones I've had
the best results with, are EzineArticles.com and GoArticles. The best use of
your time though is to write the article and just let Article
Marketer submit it for you...
Related Reading - What do you think of directories?
Have you ever paid to be listed in a directory? Do you think any of those are
worth it? Read
What's a quick easy way to generate ideas for
articles and website content? Read
I've heard that submitting articles to About.com
is a good way of getting additional visitors and boosting my website's PageRank.
How do I do this? Read
More in this Solo Build It Tips article
My site is up and running but I'm not getting the
traffic I'd like to see. What can I do now to start boosting it? Read