| Support | Coaching
Lessons | Affiliate
Site Build It Mastery Lesson
26 - Competing Against Professional SEO's And Winning...
I received this question again today so I thought I'd share my answer with
you in case you've been wondering about this yourself...
Question - I've been reading a lot about
SEO (search engine optimization) lately and I'm worried that I won't be able to
compete in my competitive market against these guys.
I just read an article explaining all about using keywords in your URL, Title
Tags and in the 'anchor text' of incoming links to our site.
If everyone is doing this, how are we supposed to get our sites ranking well
when we have such stiff competition?
Answer - Not everyone is doing this
correctly and besides it doesn't really matter if they are.
Have you read The TAO of SBI? It's available from a link in Site Central.
It shows you why pure search engine focused SEO like the articles discusses is
doomed and yet these guys just don't get it.
While everything the article says is true and important (and explained in the
Action Guide :-) the 'real' thing to focus on is creating unique, valuable
content that adds value to the web and contains your own personal 'voice'.
Side Note -
Ken discusses the use of 'voice' in SBIX
#165 - this is very important for you to understand so login and read
That's why SBI sites built using the principles of the TAO rank so well with
both humans and search engines.
A perfectly SEO'ed site that contains boring, generic content designed only
with SE's in mind has no chance against something like Nori Evoy's site with
it's personal style, friendly writing and great content when a HUMAN visitor
As Ken says, SE's track lots of things including length of stay and when people
find a site they love, they hang around.
When they arrive at a site that's obviously aimed at SE's simply designed to
get Adsense clicks they don't.
Sometimes they click on an ad to get away, but they never come back and
wouldn't think of subscribing to a newsletter there...
The bottom line is what's the point of doing perfect SEO, getting incoming links
with the right anchor text, etc., and then not giving your visitors what they
are looking for?
These straight SEO guys just don't get it, and that is why we wipe the floor
with them when we do the correct SEO stuff as explained in the coaching course
and the Action Guide AND create unique, valuable content.
And they will never get it so we have nothing to fear from these
Build unique content, develop your own 'voice', set up your pages correctly,
build lots of pages around easy-to-win keywords to start with, and you will not
only compete in your niche, you'll ultimately be in a position to dominate it
like Nori does with hers.
Related Reading - Can you explain in more
detail how to set up my pages to rank well? Watch
the videos from this page
Not sure about the importance of optimizing your
this video tutorial...
Need ideas for building web content fast? Log in to SBI
Resources and download Gary Antosh's e-book How To
Build Web Content Fast. Just use your SBI username and password to
log in, download this great ebook, and start reading.
I'm stuck writing the content for my home page
- HELP! Read
Hope this helps to put your mind at ease about competing with the SEO
pros...there's really no need to worry.
Until next time,
P.S. By now I'm sure you're starting to
see how I've tried to overdeliver with the information in this course. I'd like
your help in sharing this information with other Site Build It owners.
By joining our affiliate
program and promoting the Site Build It Mastery
Coaching Program to others, you can not only
earn a 60% commission on the coaching program itself, but you could also
increase your new Sitesell sales and also boost your SBI renewal rates because I
will be coaching your team members to succeed with their SBI sites for you.
For all the details and to join our affiliate program, visit www.sitebuilditmadeeasy.com/masteryaffiliates.htm
P.P.S. And if you want to
move on with the next lesson, or review any of the other lessons in this
coaching course, you can by visiting