Your Online Auction Business...
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In order to provide accurate details and help in determining shipping costs, you need to know exact weights. The best option, which will save you many unnecessary trips to the post office, is to purchase a inexpensive quality scale for weighing your packages.
Instead of always running out of stamps or having to run to the post office to ship a smaller item, fill out the information located at stamps.com where you can print stamps directly from your home computer.
28. Shipping Rates
A quick and easy way to determine shipping costs is by visiting iship.com. This will allow you to provide shipping information to the buyer quickly, which in turn prompts quick payment.
29. Reserve Auctions
Instead of listing your auction starting at a minimum bid, you might try setting a low reserve price, which attracts some bidders. Once your item(s) sells eBay then refunds your reserve auction fee.
30. About Me
This important page needs to be completed. This is your opportunity to brag to your customers about the excellent service and amazing products you provide.
Tell buyers about your guarantees, your integrity, and anything you like to encourage buyers to check out your auctions.
31. HTML Code
If you want to bring life to your auctions, you should try using HTML tags. A strong recommendation by eBay is to avoid flashing animations since they actually create a distraction from your items.
If you do not know how to use HTML, eBay offers an HTML tutorial page or you can hire someone to do this for you for a reasonable fee.
32. Weekend Listings
To increase your chance of selling your item(s), work the amount of time you choose for your auction (7 or 10 days) to end on a weekend (there are some exceptions listed further down).
The reason is that more bidders visit eBay on the weekends and since people jump in at the last minute to get a bargain, you increase your chance of a sale.
Do not add symbols such as asterisks (***) in your headlines. Although they may add a little punch to your headline, they also mess up how your auction is posted since asterisks are a part of HTML code. In fact, if you use asterisk, there is a high probability that your auction will not even show up.
If you have a photograph that is too large for eBay’s specifications, you can shrink them down using netmechanic.com. When you first get started, working with photographs can be a little challenging. Do not give up – eBay offers this service for this very reason.
If you choose to use eBay’s checkout system, make sure every box is checked when you list your item(s). This option can be helpful when used correctly, but can also be confusing.
36. Community Boards
Pay attention to the community boards provided by eBay. They offer valuable information and helpful tips that can ultimately save you time and effort.
Advise potential buyers of any flaws in your products. If you are selling a plate that has a small chip, mention this in the description. If you are selling fabric and it has a small tear, disclose this information.
The majority of eBay buyers are looking for bargains, which means minor defects can often be overlooked. The worse possible scenario would be to keep a flaw hidden and then have to deal with handling returns as well as losing a buyer.
38. Negative Feedback
Unlike other sites that use a feedback system, eBay’s feedback is sacred and taken very seriously.
Negative feedback is never removed. Therefore, if you leave negative feedback rather than trying to handle a tough situation between you and the seller, this could give you a bad reputation.
If people see that you consistently leave negative feedback because your buyer did not pay as quickly as you like or whatever reason, buyers will be leery of buying from you in fear of getting negative feedback themselves should something go wrong.
39. Second ID
One of the great features on eBay is the benefit of having more than one ID. If you will be doing a lot of selling, this doubles or triples your chance of selling and setting up different types of auction sites.
40. PO Freebies
If you use the Priority Mail option through your post office, they will provide all your supplies free. This would include boxes, labels, and tape.
Best of all, they deliver all these supplies directly to your door. In addition, go to USPS.com or UPS.com and request mailing supplies.
41. Post Office Box
Rather than use your home address, rent a mailbox at your local post office. This maintains the security of your home address while ensuring that everything comes and goes out of one place. These boxes are very inexpensive and well worth the small investment.
42. eBay Canada
When you get ready to sell items on eBay, consider signing up for eBay.ca (Canada). The Canada site is not as large as the US version of eBay so there are considerably fewer listings, which means that you have a greater chance of selling your item(s) since there is less competition.
43. Excluded Items
Although eBay accepts just about every type of item, there are a few exclusions such as explosions, corrosive material, etc. Before you go through the entire process of listing your item(s), make sure you are not listing something forbidden by checking out the do’s and don’ts listed on eBay.
44. Category Guide
Use eBay’s Category Guide, which is a helpful tool to ensure you place your auction item(s) in the appropriate category.
45. Auction Title
Just as using a strong title for a book, your Ebay
auction title needs to captivate buyers. You are allowed 45 characters for your title and you need to use common words that will draw attention. Use this space carefully and to your advantage.
Think of words that will be easily found when people conduct a search. For example, if you are selling six yards of fabric you could say something like, “Stunning material – Don’t miss this great bargain.”
If you are selling fishing poles, try something like, “Love to fish? GREAT buy on fishing poles!”
Since the search option on eBay looks for specific characters, you should try to list the item both singular and plural.
As an example, for the fishing poles, you could list the auction as, “Fishing Poles – Get your fishing pole now!” Avoid wasted words such as WOW or Look Here. Buyers are looking so there is no need to tell them to look.
Again, as buyers looking through the listings, the titles are what will capture their attention. Make your impression a strong one!
Saving space in titles can be important if you have a longer description. Look at other auctions selling the same type of merchandise to get an idea of the types of abbreviations that will work. As an example, you could write, “Do U love to fish?” or “Gorgeous material 4 sale.”
47. Buyer’s Questions
When you write your description try to think of questions buyers may have so your description will answer as many possible questions as possible.
This will save time in relaying messages back and forth. This would include the manufacturers’ name, condition of the item(s), special features, warranties, color, defects, etc.
Before you post your photos, make sure they are focused, aligned, centered, etc. A bad photo can stop the sale of your item(s) just as a good photo can help make the sale.
In addition, if there is a difference, even slight, in color from what the actual item is and how it shows in the photo, be sure to describe any discrepancies in detail.
49. Pricing Methods
If you find that starting a price low and building is not working for you, try various pricing methods to find the one that you are comfortable with using. A great feature now offered by eBay is fixed pricing, which is something many people like to use.
50. Page One
The very first page is the sell form where you will find three choices. This is a valuable forum where you will determine your pricing method. Do not skim through this page but read all the detail and make good choices.
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